New Frontiers in Fragrances: Scent Marketing
The signature scent of a Williams Sonoma store is as much a part of the brand’s retail experience as the font on their signage. In fact, scent has a powerful ability to trigger memory and [...]
The Scents of History
Archaeological evidence and ancient texts indicate that people have been making perfumes since the very beginning of civilization. The first known chemist and perfumer was a Mesopotamian woman named Tapputi. In the second millennium BC, [...]
