Ever since the origins of business, there has been the calculation of profit. In today’s world, which is more informed and connected than ever before, we need a new way to calculate cost. True Cost Accounting allows enterprises to make more responsible choices, and provide greater transparency to consumers. What […]
What We Learned from The Cola Wars
Contrary to popular belief, the Cola Wars are far from over. Today’s soft drinks market is more competitive than it’s ever been, as demand slows for traditional high-sugar carbonated drinks. More importantly, the Cola Wars are a fantastic lesson in marketing, flavors, and the forces that drive consumers. Origins of […]
What Can FMCG Brands Anticipate in the Year Ahead?
The ongoing effects of the global pandemic have swept aside traditional business projections and transformed the global marketplace. As vaccines roll out across Europe, what can we expect for 2021? Covid precautions and restrictions have transformed daily life for millions of people around the world. Many people quickly (and perhaps […]
