it’s always personal
Functional Beverages
Groundbreaking Advances in Functional Beverages
The End of Micromanagement

The End of Micromanagement

The evidence that micromanagement is counterproductive is plentiful. However, it’s only one possible style of management among many, and some aspects of micromanagement may have a place in a well-rounded manager's toolkit. In today’s environment, when demand for skilled employees is higher than ever, managers need to find new ways…

Lees verder
Groundbreaking Advances in Functional Beverages

Groundbreaking Advances in Functional Beverages

Health awareness is at an all-time high, and consumers seeking better alternatives to carbonated soft drinks continue to seek out new choices. Functional beverages remain the fastest-growing sector in the functional food and beverage industry, expected to double in size from 2020-2030. Here are some of the breakthroughs driving a…

Lees verder
Microplastics and the Environment: What’s Being Done?

Microplastics and the Environment: What’s Being Done?

The benefits of plastics are innumerable, and modern life would be impossible without them. Plastics are easy to form, versatile, light-weight, and inexpensive. But we are only now beginning to reckon with the true costs of their impact. Here are some innovators working on the problem of microplastics. What are…

Lees verder
Halloween Takes Hold In Europe

Halloween Takes Hold In Europe

Halloween doesn’t have as much impact in Europe as it has in the United States, but it is growing in popularity, leading to the development of ever more spooky season treats and trends. Let’s take a look. While Halloween has its ancient origins among the Celts, and is European in…

Lees verder
Issues and Controversies in Hybrid Work

Issues and Controversies in Hybrid Work

Telecommuting, remote work, hybrid work, distance work, home office, distributed workforce… Whatever it’s called, Work From Home (WFH) has surged into center stage as one of the hottest issues both in the labor market and the UK political arena. Why has the location of workers become a political issue, and…

Lees verder
The Science of Skincare: Are We Aging Gracefully?

The Science of Skincare: Are We Aging Gracefully?

Even as some consumers turn away from the concept of “anti-aging”, demand for these products continues to grow. The global anti-aging skincare market was valued at over $40B in 2020, and the industry continues to make huge strides, combining the latest research in life sciences and innovative technology. What does…

Lees verder
True Cost Accounting

True Cost Accounting

Ever since the origins of business, there has been the calculation of profit. In today’s world, which is more informed and connected than ever before, we need a new way to calculate cost. True Cost Accounting allows enterprises to make more responsible choices, and provide greater transparency to consumers. What…

Lees verder
Lowering Your Standards? Coping with Recruiter Shortages

Lowering Your Standards? Coping with Recruiter Shortages

While employment levels in Europe have largely returned to pre-pandemic levels, a return to status-quo still means significant challenges for companies looking to recruit top talent. In addition, there are huge pressures on the staffing industry. Faced with a shortage of both quality candidates, and recruiters to find them, do…

Lees verder
Sweetness Matters: Changes in the Sweeteners Industry

Sweetness Matters: Changes in the Sweeteners Industry

As consumers move away from unhealthy foods, they are looking for sugar alternatives and substitutes that are more natural, more sustainable, and better sweeteners for their bodies. There are many ways that innovators and industries are adapting to these new challenges and opportunities. Let’s take a look. The Bitterness of…

Lees verder
Innovator Spotlight: Accessible Designs in Product Packaging

Innovator Spotlight: Accessible Designs in Product Packaging

Packaging protects and stores a product, displays and advertises it, and dispenses it for the consumer. Packaging must keep some people out and let others in, while conveying a load of information: instructions, advertising, legal information, etc., sometimes in multiple languages. And there’s the growing demand to keep it small…

Lees verder
Winning the Talent War: Long-Term Strategies for Successful Life Sciences Recruitment

Winning the Talent War: Long-Term Strategies for Successful Life Sciences Recruitment

The talent shortage in life sciences is nothing new: the trend has been growing for years. Exacerbated by pressures on pharma firms due to the pandemic, the great resignation, and rapidly changing technologies, this skill and talent shortage is threatening innovation. What are some strategies for success?  Problems in Life…

Lees verder
The Beers and Breweries of Dutch and Belgian Limburg

The Beers and Breweries of Dutch and Belgian Limburg

This year, the beer festival 24uurs van Maastricht has added a third day of festivities. For the first time, the festival will devote an entire day to the regional beers of Limburg. What makes this area so special, and what does it offer for beer lovers?  The beers of Limburg…

Lees verder
A (Brief) Guide to Beer Styles

A (Brief) Guide to Beer Styles

Beer is one of the most ancient and most important foods in human history. Deceptively simple, there are hundreds of beer styles, and each one has unique characteristics. For people new to beer, the sheer variety may be overwhelming. Here is a brief overview of different types of beer.  The…

Lees verder
Swiss Efficiency In Action: The Story of Durgol and Toilet Duck

Swiss Efficiency In Action: The Story of Durgol and Toilet Duck

The story of Toilet Duck and Durgol is the story of a family that exemplifies Swiss know-how and willingness to try new ideas. It’s a story that begins with Maria Düring-Keller, joined later by her son Walter Düring and daughter-in-law Vera Düring. It’s a story about a problem, an innovative…

Lees verder
Join Grapefrute for the Maastricht Beer Festival

Join Grapefrute for the Maastricht Beer Festival

This summer, grapefrute is proud to once again sponsor the “24uurs van Maastricht” beer festival. From June 23-25, the festival features specialty and craft beers from around the world, in the most beautiful and historic settings in Maastricht. Along with food, crafts, tours, and special events, it’s an amazing event…

Lees verder
New Frontiers In White Biotechnology

New Frontiers In White Biotechnology

White biotechnology is one of the most innovative life sciences today, combining technology with the natural functions of organisms. It has applications in nearly every industry, especially as we seek to reduce the environmental impacts of food, medicine, consumer goods, and other types of products. Here are some of the…

Lees verder
Meatless Meat: Is Animal-Free Meat Possible?

Meatless Meat: Is Animal-Free Meat Possible?

Plant-based proteins are the hottest food trend in recent years, driven by a desire for more sustainable, cruelty-free foods. But some researchers are going further, using innovative technologies to develop meat without animals at all.  Futuristic fiction has long envisioned animal-free meat. That vision is close to realization. Science has…

Lees verder
The Supplant Company: Sweet Prospects for the Future

The Supplant Company: Sweet Prospects for the Future

The quest for a healthier alternative to sugar has been a challenge for food and beverage innovators for decades, and sparked a wide range of solutions. The Supplant Company has found a way to turn waste into sugar, with great results.   Humans are hard-wired to love sweetness. The global market…

Lees verder
The Great Resignation Part 2: Why Do People Stay?

The Great Resignation Part 2: Why Do People Stay?

Last month, we explored some of the many reasons why people are quitting jobs in record numbers. This month we’ll look at the factors that make people stay at a job, or accept a new one, and how smart employers are improving talent acquisition and retention.  Reasons Why Employees Stay…

Lees verder
Innovations in Sustainable Fragrances Part 2: The Opportunities

Innovations in Sustainable Fragrances Part 2: The Opportunities

Over 1,000 new fragrances are launched every year, and the perfume industry has a surprisingly large environmental impact for its size. However, updated practices from legendary perfume brands, along with a new generation of sustainable startups, are changing the landscape for the fragrance industry.  Eco-Friendly Fragrances Trends In part 1…

Lees verder
The Great Resignation Part 1: Why do People Quit?

The Great Resignation Part 1: Why do People Quit?

The Great Resignation is making headlines around the world, but what it is and why it’s happening are interpreted in wildly different ways. Are people leaving their jobs because they are lazy? Because they feel unsafe? Because they get better offers? Let’s take a fact-driven approach to find out why…

Lees verder
Sustainability in the Fragrance Industry Part 1: The Challenges

Sustainability in the Fragrance Industry Part 1: The Challenges

Over 1,000 new fragrances are launched every year, and the perfume industry has a surprisingly large environmental impact for its size. However, updated practices from legendary perfume brands, along with a new generation of sustainable startups, are changing the landscape for the fragrance industry.  Environmental Impacts of the Fragrance Industry…

Lees verder
Measuring Success: Recruitment Metrics that Matter

Measuring Success: Recruitment Metrics that Matter

Staffing and recruitment is more art than science. Finding perfect matches, fostering growth and development, and improving satisfaction and contentment require soft skills, intuition, and a little luck. However, just because the work is intangible doesn’t mean the results can’t be. Here are the tools for measuring recruitment success.  Recruitment…

Lees verder
Innovation Spotlight: Latest Advances in Plant-Based Proteins

Innovation Spotlight: Latest Advances in Plant-Based Proteins

Plant-based proteins are more than a food trend - they are essential in the quest for new food sources, new ways of providing human nutrition, and new ways of protecting our planet. These innovators are breaking new ground in nutrition. The Future of Food The future of food is vital…

Lees verder
A Fresh Look at Frozen Foods

A Fresh Look at Frozen Foods

Frozen foods are enjoying a resurgence in popularity, as a new generation discovers the nutrition and convenience available in the freezer aisle. And new advances in freezing technologies are unlocking new benefits in frozen foods. Different Food Freezing Techniques If soda in an aluminium can is left too long in…

Lees verder
Don’t Treat Candidates like Commodities

Don’t Treat Candidates like Commodities

In today’s changing job market, employees are taking more control of their work, and they have higher expectations around their jobs and the companies they work for. What can companies do to bring the best candidates to their door? Say Goodbye to the Traditional Mentality For generations, labor has been…

Lees verder
A Look at the Colorful Future of Food

A Look at the Colorful Future of Food

Humans have been coloring food for centuries. We do it for tradition, for aesthetics, for fun! Everyday, biotechnology is opening frontiers for new pigments with an array of novel benefits. Let's take a look at some exciting developments in the next generation of food pigmentation. The ‘Why’ of Color... It…

Lees verder
The Secrets of Dr Pepper

The Secrets of Dr Pepper

Food and beverage sciences are critically important and rapidly growing segments of the world economy. Here’s a look at one innovator in that field, and one quirky innovation that rose to prominence, and remains unique to this day.   The History of Dr Pepper   Dr. Charles Alderton was a pharmacist in…

Lees verder
Fragrances and Flavors that Improve Your Life: A Look at Firmenich

Fragrances and Flavors that Improve Your Life: A Look at Firmenich

You may not have heard of Firmenich, but their ingredients are probably in your household right now. They may have had a hand in making your laundry detergent, or perhaps your breakfast cereal. Let’s take a look at this family-owned Swiss firm, still going strong after 125 years.  Firmenich is…

Lees verder
3 Recruitment Trends to Watch in 2022

3 Recruitment Trends to Watch in 2022

In many ways, recruitment and employment trends for the coming year are consistent with changes since 2020. But the year ahead promises some important changes for HR and recruitment professionals. Here are the recruitment trends to watch in 2022. Recruitment Basics Remain the Same In many ways, 2022 promises more…

Lees verder
Looking Ahead: A New Year Message from Grapefrute

Looking Ahead: A New Year Message from Grapefrute

The phrase “new normal” has been used all-too-often over the past two years, and yet it remains a reality with newer and deeper consequences every day. While people and industries suffer from Covid-fatigue and are desperate to return to the plans, goals, and intentions they had in 2019, in the…

Lees verder
New Frontiers in Fragrances: Scent Marketing

New Frontiers in Fragrances: Scent Marketing

The signature scent of a Williams Sonoma store is as much a part of the brand’s retail experience as the font on their signage. In fact, scent has a powerful ability to trigger memory and emotion, and smart retailers are using it to influence buying decisions. Let’s learn more about…

Lees verder
Buyer’s Remorse: When a New Hire Doesn’t Measure Up

Buyer’s Remorse: When a New Hire Doesn’t Measure Up

New hires often complain that the job isn’t what it seemed to be in the advert. But what about when the opposite is true? What about when an employee doesn’t have the skills they claimed?  It happens surprisingly often that a new hire doesn’t fit in as well as expected.…

Lees verder
Getting Over a Cold: Over-the-counter Medication

Getting Over a Cold: Over-the-counter Medication

These days we all know much more about reducing our exposure to viral germs and viruses. But despite that hard-gained knowledge, many of us will still catch a cold over the winter. Is there a chance that with all the research into viruses there could someday be a cure? And…

Lees verder
Best Practices in Remote Onboarding of New Hires

Best Practices in Remote Onboarding of New Hires

Working remotely was already a rising trend in 2019, and in 2021 demand for workers has risen and workers’ expectations have changed. Remote work and thus remote onboarding are the reality now for many industries. Here are some tips for the successful remote onboarding of new employees. Challenges in Employee…

Lees verder
Kings of Collab: Ingredient Brands

Kings of Collab: Ingredient Brands

Long before Cardi B and Megan Thee Stallion collaborated, ingredient brands have been quietly making and marketing their components, while leaving the manufacture of products to someone else. From Teflon to Kevlar, brand collaborations are big business.  The Power of Ingredient Branding Ingredient brands are in a uniquely powerful position.…

Lees verder
How to Recruit Top Talent in a Labor Shortage

How to Recruit Top Talent in a Labor Shortage

Europe is facing severe labor shortages, especially in certain critical sectors. What are the factors that are causing the labor shortage, and how can companies compete for the top talent? Let’s take a look. Factors Causing Europe’s Labor Shortage Post-COVID Europe has seen most unemployment figures return to 2018 levels,…

Lees verder
White Biotechnology and Whiter Laundry: the Pioneering Henkel Group

White Biotechnology and Whiter Laundry: the Pioneering Henkel Group

Germany’s Henkel Group is behind some of the world’s most famous brands, including Persil, Loctite, Fa, and Purex. Today, the legendary brand is leading new innovations in sustainability and white biotechnology.  The History of the Henkel Group Founded in Aachen in 1876, the Henkel Group was first known for laundry…

Lees verder
Critical Job Interview Questions for Candidates

Critical Job Interview Questions for Candidates

It’s natural for candidates to enter the job interview eager to say and do the right thing, in order to get the job. But candidates also need to know that the job is the right fit for them. Here are the critical questions for candidates to ask during an interview.…

Lees verder
Pet Food Aesthetics

Pet Food Aesthetics

We’ve explored the science of pet food nutrition in the past, but that’s only half the story. Just like human food, pet food has to be more than just nutritious: it has to satisfy the senses as well. Researchers are using food science to make a new generation of pet…

Lees verder
Critical Job Interview Questions for Employers

Critical Job Interview Questions for Employers

The job interview is a crucial stage in the hiring process, where both the employer and the candidate can learn about whether the role is a good fit for them. Unfortunately, many employers use this time to focus on the wrong things, and miss some crucial information. Here’s what you…

Lees verder
Everyday Biotech: Food Preservation

Everyday Biotech: Food Preservation

The need to preserve food is as old as time, but today’s consumers want preservatives that are natural and sustainable. Innovative firms are harnessing ancient techniques with modern technology, and finding new ways forward.  The Challenges of Preservatives With modern refrigeration and food packaging technologies, you might think that food…

Lees verder
The Power of Introverts in the Workplace

The Power of Introverts in the Workplace

Diverse teams have been proven to improve company products and performance again and again. But workplace diversity isn’t just about culture and gender; workplace diversity can also mean understanding different personality types and leveraging their unique skills. How can companies unlock the power of introverts? The Overlooked Introvert It often…

Lees verder
From the People, to the People: Toro de Osborne

From the People, to the People: Toro de Osborne

Can an ad campaign become too successful? Every brand wants to become iconic, and few have fulfilled that goal like Spain’s legendary Osborne distillery. Let’s learn more about the Toro de Osborne. The Bull as a Symbol of Spain Since pagan times, the bull has been an incredibly important animal…

Lees verder
What Do Your Job Listings Reveal About Your Company? Part 3: Red Flag Words & Catfishing

What Do Your Job Listings Reveal About Your Company? Part 3: Red Flag Words & Catfishing

When employers write job listings, they often forget to read them from the perspective of a potential candidate. Highly skilled applicants review job listings closely, reading “between the lines” to interpret the language. Here are some red flag terms to look out for.  Don’t Catfish Your Candidates As many as…

Lees verder
Personal Care on the Inside: The Kao Corporation

Personal Care on the Inside: The Kao Corporation

Japan’s Kao Corporation makes beauty and personal care products, but it’s a brand with a mission. For over 130 years, the company has been enriching lives and working for a better future. With a portfolio of famous products, Kao is quietly shaping the future.  History of Kao Corporation In 1887,…

Lees verder
Beyond the Pandemic: The New Era of Genetic Vaccines

Beyond the Pandemic: The New Era of Genetic Vaccines

Researchers have spent decades experimenting with DNA and mRNA-based vaccines, overcoming challenges with targeted immune responses, rapid replication, and vaccine stability. Covid proved that these technologies are ready for use, and that’s just the beginning. Advantages of Genetic Vaccines Traditional vaccines use weakened cells from the targeted pathogen to trigger…

Lees verder
What’s in a Name? The Power of Job Titles

What’s in a Name? The Power of Job Titles

Whether you are the assistant manager or assistant to the manager, does it matter more to have a great job, or a great job title? Do job titles attract better candidates? Let’s look at what’s in a name. What’s the Right Title for the Job? The fundamental purpose of a…

Lees verder
What’s So Special About a Pringle?

What’s So Special About a Pringle?

Pringles are an iconic global brand, and a completely unique snack food. Scientifically engineered to be an improvement on classic potato chips, and with an incredible history, how do Pringles stack up? If you’re one of the millions of people who watched Claire Saffitz try to replicate Pringles, you probably…

Lees verder
In-House or External Recruitment Firm: Which is Best?

In-House or External Recruitment Firm: Which is Best?

If you’re understaffed and overwhelmed, you need help. But you may be wondering whether it’s better to hire a recruiter to join your company, or work with a recruitment firm to fill your staffing needs. The truth is, there are a lot of factors to consider, so let’s find out…

Lees verder
Babies are Big Business: Innovations in Infant Nutrition

Babies are Big Business: Innovations in Infant Nutrition

There are few foods more critically necessary, more difficult to synthesize, and more highly regulated, than infant formulas. The obstacles and opportunities in infant nutrition are driving innovation around the world. Let’s take a look. Breastmilk is the Perfect Food Experts and public health agencies around the world agree that…

Lees verder
Cerveza Victoria – The Signature Beer of Málaga:

Cerveza Victoria – The Signature Beer of Málaga:

Cerveza Victoria is more than a beer, and more than a brewery. Over nearly a century of history, it has become an iconic part of local culture, symbolizing what the Malagueños, also known as boquerones, love about their city and the Costa del Sol. History of Cerveza Victoria This legendary…

Lees verder
Food Waste Reduction at the Source: New Approaches to Sustainability

Food Waste Reduction at the Source: New Approaches to Sustainability

We all know that food waste is a huge economic and environmental problem. But did you know that only 46% of food waste is generated by consumers? In fact, 51% of waste in Europe takes place during the primary production and processing stages. The Pro-Enrich Project aims to change that. …

Lees verder
What do Your Job Listings Reveal About Your Company? Part Two: Company Culture

What do Your Job Listings Reveal About Your Company? Part Two: Company Culture

Job seekers are skilled at “reading between the lines” and learning about your company culture from the language in your job listings. In our previous post in this series, we looked at hidden discriminatory language in job listings. Today, we look at what job listings reveal about your company culture.…

Lees verder
Sustainability in High-End Cosmetics: Innovations in Packaging

Sustainability in High-End Cosmetics: Innovations in Packaging

More and more brands are embracing eco-friendly cosmetics packaging, and consumers are welcoming these changes. But sustainable packaging remains a challenge in luxury personal care brands, where the packaging is often as iconic and distinctive as the product itself. Today, high-end beauty brands and the companies that supply them are…

Lees verder
McCormick & Company: A Historic Brand Goes High Tech

McCormick & Company: A Historic Brand Goes High Tech

American spice giant McCormick & Company is a Fortune 1000 company founded in 1889. But recent years have shown that even old brands can learn new tricks.  McCormick & Company was founded and is still headquartered in Maryland, USA, over 132 years ago. Founder Willoughby M McCormick originally sold root…

Lees verder
Part Science, Part Skincare: New Frontiers in Insect Repellents

Part Science, Part Skincare: New Frontiers in Insect Repellents

As summer approaches, so does the annual insect season. Consumers want to protect themselves and their outdoor spaces from insects and pests, but don’t want to use harsh chemicals or have a negative impact on the ecosystem. What are the latest ways to enjoy your summer bite-free? How do Insect…

Lees verder
What We Learned from The Cola Wars

What We Learned from The Cola Wars

Contrary to popular belief, the Cola Wars are far from over. Today’s soft drinks market is more competitive than it’s ever been, as demand slows for traditional high-sugar carbonated drinks. More importantly, the Cola Wars are a fantastic lesson in marketing, flavors, and the forces that drive consumers. Origins of…

Lees verder
What do Your Job Listings Reveal About Your Company? Part One: Discriminatory Language

What do Your Job Listings Reveal About Your Company? Part One: Discriminatory Language

As we become more culturally aware of the many layers and challenges in overcoming discrimination, many candidates are especially sensitive to certain language in job listings and descriptions. Do your listings reveal biases and discrimination? Many companies have initiatives that actively aim to improve diversity in their companies, and want…

Lees verder
Big Changes in Chocolate Supply

Big Changes in Chocolate Supply

The past year has signalled some major changes in the global chocolate supply, and the future indicates a massive transformation in how chocolate is grown and produced around the world. Let’s look at the state of chocolate.  A Brief History of Chocolate Production Although chocolate is a New World crop,…

Lees verder
Czech Cosmetics with a Cult Following

Czech Cosmetics with a Cult Following

Chances are, when you think of personal care brands, you don’t think of Czechia. But this country is home to some astounding cosmetics brands that are bringing the farm-to-table ethos of haute cuisine to the world of luxury personal care.  Secrets of Czech Skin Care Despite having a population of…

Lees verder
A New Generation of Cosmetics Goes Cruelty-Free

A New Generation of Cosmetics Goes Cruelty-Free

While animal testing is sometimes necessary, more and more cosmetics and personal care brands are looking for new ways to ensure the safety and quality of their products. What does “cruelty-free” really mean, and how does it work?  When is Animal Testing Required? The EU’s 2004 Cosmetics Directive (explanatory brochure…

Lees verder
Common Mistakes in Recruiting: Agency Recruiters chasing the Fast Sale

Common Mistakes in Recruiting: Agency Recruiters chasing the Fast Sale

Many professionals, whether or not they are currently job seeking, have a lot of complaints about recruiters. Unfortunately, many recruitment agencies make the mistake of trying to close deals quickly, which can reflect badly on the whole profession. Why do some people dislike Recruiters? Social media and job hunting websites…

Lees verder
First Fruits: How Plants Become Products

First Fruits: How Plants Become Products

From the foods we eat to the clothes we wear, nearly everything we use and consume has plant-based origins. In fact, the value chain for consumer goods often begins before the plants are even grown, in seeds and soil. It’s obvious that plants are necessary for life, and necessary for…

Lees verder
Iconic Brands: Colgate-Palmolive and a History of Firsts

Iconic Brands: Colgate-Palmolive and a History of Firsts

Colgate-Palmolive has been setting new standards in health and personal care products for two centuries. In fact, in many ways the entire industry has been defined by products and practices developed at Colgate-Palmolive, and they are still breaking new ground today.  A Brief History of Colgate-Palmolive Today, Colgate-Palmolive is a…

Lees verder
Company Culture Must Be More Than Skin Deep

Company Culture Must Be More Than Skin Deep

Authenticity in a company mission and vision is critical. Employees, partners, vendors, and candidates can sense when your culture is just a slogan, or if it’s really the lived values of the company.  How Do We Know When a Company Lives Their Values? A 2002 study showed that nearly every…

Lees verder
Iconic brands: McIlhenny’s Tabasco Sauce

Iconic brands: McIlhenny’s Tabasco Sauce

The story of Tabasco sauce is a unique combination of the history of a pepper, the history of a place, and the story of a brand. This legendary product comes from a part of Louisiana that is just 9 square kilometers, to be sold in nearly every country in the…

Lees verder
Innovator Spotlight: Cosmetic Brands on the Cutting Edge

Innovator Spotlight: Cosmetic Brands on the Cutting Edge

Europe’s personal care industry is driven by science and research, investing billions of Euros every year in biological sciences, innovative technologies, and sustainable supply chains. In this fast-moving and competitive landscape, here are some of the hottest new brands to watch.  2021 has been declared the year of skin care,…

Lees verder
Haribo, Spreading Happiness Worldwide

Haribo, Spreading Happiness Worldwide

From a small family kitchen in Bonn, Haribo developed the now legendary gummy bear and launched an international confection phenomenon. On the cusp of the 100th anniversary of the Goldbear, let’s learn more about Haribo.  Origins of Haribo In 1920, Hans Riegel Sr registered a confectionary company with just a…

Lees verder
FMCG Logistics in a Post-Brexit World

FMCG Logistics in a Post-Brexit World

While the full effects of Brexit have yet to take effect, this year has seen huge changes in logistics and supply chain disruptions that are disproportionately affecting FMCG companies on both sides. Let’s take a closer look. Given the progression of the transition, it will be years before we are…

Lees verder
Recruiting for Success: Cultural Fit

Recruiting for Success: Cultural Fit

Company culture is incredibly important, and also a delicate balance. How do you know when your candidate is a good fit not just for the role, but also for your culture? Let’s take a closer look.  Importance of Cultural Fit Culture goes beyond your mission, vision, and values, although those…

Lees verder
Female Innovators: Women in Cocktails

Female Innovators: Women in Cocktails

The theme of this year’s International Women’s Day is “Choose to Challenge”, so we are challenging some assumptions and taking a fresh look at the little-known history of women in spirits and beverages. Join us in raising a toast to celebrate these female innovators.  “A Bar is No Place for…

Lees verder
Iconic Italian Beauty Brands

Iconic Italian Beauty Brands

Among European beauty brands, the French dominate the landscape with giants like L’Oreal and Garnier. But Italy, with its reputation for bold fashion, timeless design, and legendary beauty, has a number of brands that are making an impact. Italian women are famous for their bold style and enduring beauty, with…

Lees verder
Build Employee Loyalty by Treating Candidates Like Royalty in the Hiring Journey

Build Employee Loyalty by Treating Candidates Like Royalty in the Hiring Journey

Employee loyalty starts before a candidate even begins the recruitment process. Here’s how to win them over from the very beginning. In order to have a great company, you need to have great people. And building a team of great people starts at the very beginning of the hiring journey,…

Lees verder
The Evolution of Dutch Cuisine

The Evolution of Dutch Cuisine

The food of the Netherlands developed from the country’s early origins in labor and agriculture. It’s only in recent years, enabled by modern brands and products, that home cooks in the Netherlands are expanding their palates, and taking Dutch food global.  For centuries, the Dutch diet was rich in dairy…

Lees verder
Attracting Candidates to Challenging Locations

Attracting Candidates to Challenging Locations

Many of Europe’s largest companies have manufacturing or supply & logistics facilities in less popular locations, and finding the right talent in a competitive job market can be difficult. Here’s Grapefrute’s guide to getting the right people into less popular places.  What Makes a Job Site Attractive to Candidates? According…

Lees verder
Innovator Spotlight: Food Technology Disruptors

Innovator Spotlight: Food Technology Disruptors

Food is not only essential for survival, but it’s central to our happiness and emotional wellbeing as well. Recent years have seen consumers demanding more options for food that is diverse, responsible, and high quality, and food technology startups are responding to the challenge.  Some of this year’s most promising…

Lees verder
Recruiting for Capex & Engineering: Do You Have The Team to Grow With?

Recruiting for Capex & Engineering: Do You Have The Team to Grow With?

Eventually, every business reaches the limits of how much they can grow with the facilities they have. Site expansion, improvement, and capacity building is a specialized skill set that requires the right kind of CAPEX & engineering professionals.  Staffing Needs for Capex & Engineering Projects Whether you are working on…

Lees verder
Knorr: A Historic Brand Works for a Sustainable Future

Knorr: A Historic Brand Works for a Sustainable Future

With nearly 200 years of history, Knorr remains a top-selling global brand. Today, they are embracing their legacy of flavor and quality, while working on a better future for all of us.  Around the world, more than 75% of people eat a diet based on just 12 plants and 5…

Lees verder
The Hidden Costs of a Bad Hire

The Hidden Costs of a Bad Hire

Hiring the wrong person has more impact than you might think, and can have huge impacts on morale, productivity, and profits. Let’s look at some of the hidden effects of making the wrong hire.  What is a Bad Hire? While many employees may develop performance challenges or interpersonal conflicts over…

Lees verder
What Can FMCG Brands Anticipate in the Year Ahead?

What Can FMCG Brands Anticipate in the Year Ahead?

The ongoing effects of the global pandemic have swept aside traditional business projections and transformed the global marketplace. As vaccines roll out across Europe, what can we expect for 2021? Covid precautions and restrictions have transformed daily life for millions of people around the world. Many people quickly (and perhaps…

Lees verder
New Product Development: Where Do Great Products Come From?

New Product Development: Where Do Great Products Come From?

Everyone is looking for the next great product, a game-changer that transforms the marketplace. It may seem like these ideas come from moments of lightning-strike inspiration, but the truth is that innovative companies have teams and processes that deliberately cultivate great new products. New product development is an established process,…

Lees verder
Technologies Shaping the Future of Recruitment

Technologies Shaping the Future of Recruitment

As coronavirus has altered the nature of how we interact, it has naturally altered how we work and how we recruit. These trends have been developing for years, but in many ways, 2020 has been a tipping point, and some things will never be the same. Here is a look…

Lees verder
Nivea Makes Huge Sustainability Strides in 2020

Nivea Makes Huge Sustainability Strides in 2020

This year has been filled with unprecedented challenges, and the incredible logistic, staffing, and supply chain changes around the world have created setbacks for many brands. But Nivea and Beiersdorf have been making steady progress on a wide range of sustainability initiatives.  Nivea’s sustainability goals are ambitious and comprehensive, addressing…

Lees verder
The World Looks Ahead to a Covid Vaccine

The World Looks Ahead to a Covid Vaccine

While Covid response has varied dramatically around the world, everyone has eagerly awaited a vaccine, with the hopes that life, travel, and the economy can return to normal. This week, one year after the initial outbreak, pharmaceutical companies have announced big breakthroughs.  Likely Covid Vaccine Candidates Since late 2019, drug…

Lees verder
Fair Trade is Just the First Step for Ritter Sport

Fair Trade is Just the First Step for Ritter Sport

Family-owned Ritter Sport set a goal of having 100% of their cocoa from certified sustainable sources by 2025. They reached that goal in 2018. What’s next for one of Germany’s favorite chocolate brands?   Ritter Sport has never been a company to leave the details to others. In 1926, when the…

Lees verder
Preparing for a Post-Plastic FMCG Packaging World

Preparing for a Post-Plastic FMCG Packaging World

With single-use plastic bans gaining momentum around the world, companies are innovating in materials and packaging, finding sustainable alternatives in a variety of sometimes surprising ways.  The End of Single-Use Plastics? Single-use plastics are items made of fossil fuels that are specifically designed to be disposed of after use. In…

Lees verder
The Wonders of Citrus Part 2: Fragrances, Pharma, and the Future

The Wonders of Citrus Part 2: Fragrances, Pharma, and the Future

As explored in part 1, citrus is one of the world’s most important ingredients in foods and flavors. But these incredible fruits also play a critical role in our fragrances, health and beauty products, and even pharmaceuticals. Let’s look at the other side of lemons. The Power of Citrus Scents…

Lees verder
The Importance of Workplace Diversity

The Importance of Workplace Diversity

Some people feel that workplace diversity is a marketing endeavor; it makes companies look better on paper. But diverse workplaces have been shown to be more productive and more profitable, year over year.  The Benefits of Diversity Recent years have seen a huge range of studies related to the benefits…

Lees verder
Products with Purpose: A Values-Driven Generation Reshapes the Workplace and the Marketplace

Products with Purpose: A Values-Driven Generation Reshapes the Workplace and the Marketplace

Companies are facing increasing regulatory pressure to become sustainable. But these initiatives also pose an opportunity to recruit a new generation of employees and customers who seek businesses that share their values.  Around the world, more than 1.2 billion jobs depend on a healthy environment. From fishing to forestry, climate…

Lees verder
When Drinks Meet Design: the Story of Campari

When Drinks Meet Design: the Story of Campari

Food and beverages are about more than the product: they are also about style. And few companies have a more iconic style than Campari, which made design part of the brand from the beginning.    History of Campari Gaspare Campari was born in Lombardy in 1828, the tenth child of a…

Lees verder
5 Reasons Companies Love Working with Recruitment Agencies

5 Reasons Companies Love Working with Recruitment Agencies

More and more companies of all sizes are working with recruitment and staffing agencies to fill their vacancies, and getting great results. Here’s why.  It used to be that a company’s HR staff were primarily responsible for sourcing, interviewing, and hiring the best talent. Today, most companies have HR teams…

Lees verder
The Wonders of Citrus Part 1: Foods and Flavors

The Wonders of Citrus Part 1: Foods and Flavors

Citrus fruits are so ancient, and have been so widely cultivated and cross-bred, that their true origins are shrouded in mystery. Genetic research suggests there may be as few as 25 true-breeding species of citrus, and yet these fruits are the most important crop in the world, impacting every aspect…

Lees verder
BiFi and the Best Wurst

BiFi and the Best Wurst

The demand for ready-to-eat, high protein snacks keeps growing, creating a market worth $5B USD in 2018, and continuous growth projected for the next several years. Europe is home to some of the biggest companies in the meat snacks market, including BiFi.  Jerky is an ancient way of preserving meats.…

Lees verder
The Crucial Role of Regulatory Management

The Crucial Role of Regulatory Management

Regulatory is a complex, dynamic career. Regulatory managers monitor a wide range of rules and regulations in their industry and region, and communicate with internal team members, external suppliers, and a wide range of stakeholders to ensure compliance. In highly regulated industries like food, health, cosmetics and pharma, these careers…

Lees verder
A World of Opportunities in Quality Management

A World of Opportunities in Quality Management

Companies have always cared about quality in their products and services. But the formal processes of monitoring, ensuring, and improving quality are fairly new, and still have huge effects on how companies around the world operate. It’s a career field that isn’t just growing in numbers, it’s growing in importance. …

Lees verder
How do Personal Care Brands Build Trust?

How do Personal Care Brands Build Trust?

Decades of confusing and contradictory information have made consumers wary of brands and unfamiliar ingredients. So how do personal care brands build trust? How Did We Get Here? While human history is full of examples of people unknowingly exposing themselves to toxins like lead and asbestos, the relationship between consumers…

Lees verder
Why Professionals Should Work with Recruitment Agencies

Why Professionals Should Work with Recruitment Agencies

Many top professionals feel that their CV speaks for itself, and they can get the best jobs by going directly to the company and searching their current openings. But is there a better way?  For many professionals in fields like product development, management, commerce, supply chain and logistics, there is…

Lees verder
Alternatives to Nitrates: Is There a Better Way?

Alternatives to Nitrates: Is There a Better Way?

Nitrates are an increasing source of tension and controversy. So what’s the problem with nitrates, and is there a better way?  What are Nitrates Anyway? The earth’s atmosphere is composed of 78% nitrogen. The nitrogen cycle is a global process in which the nitrogen in the atmosphere becomes transformed into…

Lees verder
Overcoming the Supply Chain Talent Shortage

Overcoming the Supply Chain Talent Shortage

For every talented candidate in the supply chain sector, there are six or more open positions. The crisis is deepening around the world, so what can recruiters do about it?  In today’s connected world, nearly every business has a complex supply chain. And consumers are demanding more transparency and accountability…

Lees verder
The Fifth Taste: Unraveling Umami

The Fifth Taste: Unraveling Umami

Umami is a distinct taste, triggering unique receptors in our mouths. But what is it exactly, and why did it take so long to identify? Most people know that “umami” is a loan word borrowed from the Japanese. In English, tastes have historically been described as sweet, salty, bitter, or…

Lees verder
Great Interview Questions That Show How Your Candidate Thinks

Great Interview Questions That Show How Your Candidate Thinks

Strengths and weaknesses, goals and accomplishments… every job interviewer asks these questions, and candidates are prepared for them. What other insights can you gain from a job interview? Here are some crucial questions to ask. When you are looking for the right match, it goes beyond training and experience. Employers…

Lees verder
Industry Origins: The Foundation of Cosmetics

Industry Origins: The Foundation of Cosmetics

Europe is the world leader in cosmetics production, with a combined value of nearly €80 billion a year. It’s a complex industry, with a rich history and a cutting edge future. The cosmetics industry is an incredibly important part of the economy of Europe, employing over 2 million people, and…

Lees verder
Food Trends: Fermentation

Food Trends: Fermentation

Fermented foods are ancient delicacies enjoying a modern resurgence, and fermentation is breaking new ground in ingredient science, merging cutting edge science and health. Today we take a closer look at fermented foods.  Of course, we know that we rely on the magic of fermentation to create beer and wine.…

Lees verder
Common Mistakes in Recruiting: Misunderstanding the Role

Common Mistakes in Recruiting: Misunderstanding the Role

To hire the right candidates, job descriptions and role expectations need to be updated often. How can you hire the right person if you don’t know what you’re looking for?  The best way to make sure that the most talented people will never reply to your listings is to show…

Lees verder
From the Far East to the Midwest: The Story of Tea

From the Far East to the Midwest: The Story of Tea

Tea has been cultivated and enjoyed for centuries, and is currently experiencing a surge in popularity. Let’s look at the fascinating history of tea.  After water, tea is the most consumed beverage in the world. It is more popular than coffee, alcohol, and soft drinks combined. Although it is a…

Lees verder
History in Your Medicine Cabinet: The Fascinating Story of Aspirin

History in Your Medicine Cabinet: The Fascinating Story of Aspirin

Aspirin has been an essential medication for over 120 years. Along the way, aspirin has influenced health, medical research, and even international copyright law, making it a little drug with a big story.  It All Begins with Salicin Our ancient ancestors in Europe, North America, and Asia knew that brewing…

Lees verder
How to Recruit Top Process Engineers

How to Recruit Top Process Engineers

Process engineers are in high demand around the globe. How can companies recruit these talented, in-demand professionals?  Process engineering used to be an engineering discipline that involved the design and control of chemical, physical, and/or biological processes. Today, process engineers are also project and team managers, and their skills are…

Lees verder
Origins of a Legend: Maggi

Origins of a Legend: Maggi

From humble beginnings in Switzerland, Maggi has become a global staple, used in thousands of meals every minute of every day.  The history of Maggi goes back to Frauenfeld, Switzerland, where Julius Maggi inherited his father’s mill in 1869. He began experimenting with new types of flour, trying to create…

Lees verder
The European Cosmetics Trend that has Taken Over the World: the Wonders of Micellar Water

The European Cosmetics Trend that has Taken Over the World: the Wonders of Micellar Water

Micellar cleansing water was invented more than 100 years ago, and has been a skincare essential in France ever since. For decades it was the secret of dermatologists and beauty experts, but lower-cost alternatives have recently swept the world. What’s so special about micellar water?  Just a few short years…

Lees verder
Common Mistakes in Recruiting: Ignoring the Competition

Common Mistakes in Recruiting: Ignoring the Competition

Insight from the experts at Grapefrute on how to make your recruiting faster and get better results At Grapefrute, we work with some of the biggest, most prestigious FMCG companies in Europe. But even big, prestigious companies have to face competition in order to attract the top talent. In today’s…

Lees verder
Everyday Biotech: Futuristic Technologies You Use Every Day – Part 2: Fragrances

Everyday Biotech: Futuristic Technologies You Use Every Day – Part 2: Fragrances

A visit to your local perfume counter isn’t just an experience in the ancient art of crafting fragrances. In fact, in many cases, what you smell is science! Let’s take a closer look. What Drives Biotechnology in the Fragrance Industry? In recent years, the adoption of biotech tools and methods…

Lees verder
Bridging the Divide: Recruitment Across Generation Gaps

Bridging the Divide: Recruitment Across Generation Gaps

The oldest members of Generation Z are now in their early 20s and entering the workforce. They have a style all their own, and pose a unique set of challenges and opportunities for the companies who will be hiring them. Here’s what you need to know to recruit Gen Z…

Lees verder
A Feast for the Senses: the Design of Candy

A Feast for the Senses: the Design of Candy

When we see candy, we know that it will have a sweet and pleasing taste. But candy is designed to appeal to all your senses, to connect with the child inside you that wants to pick up something colorful and put it in their mouth. Candy is serious business, crafted…

Lees verder
Common Mistakes in Recruiting: Relying Too Much on Keywords

Common Mistakes in Recruiting: Relying Too Much on Keywords

Insight from the experts at Grapefrute on how to make your recruiting faster and get better results One of the most common mistakes people make in recruiting is over-reliance on relevant keywords. Sure, keyword searches and software algorithms that scan for the desired terms make the initial talent search faster…

Lees verder
Functional Beverages Continue to Dominate in 2020

Functional Beverages Continue to Dominate in 2020

Soft drinks and energy drinks have dominated the non-alcoholic beverages market for decades. Today, as consumers increasingly want beverages that are just as convenient, but have less sugar and more health benefits, functional drinks are stepping into the spotlight.  All over the world, there has been a slow decline in…

Lees verder
Food Forensics: Traceability Goes High Tech

Food Forensics: Traceability Goes High Tech

Consumers and governments hold FMCG companies accountable for the quality, safety, sustainability, and impact of every ingredient in every product. To meet these standards and expectations, companies are using a broad range of high tech tools for advanced traceability. Introducing Food Forensics Generally speaking, the term “food forensics” means using…

Lees verder
Cutting Edge Nutrition Science, Inside Your Dog Bowl

Cutting Edge Nutrition Science, Inside Your Dog Bowl

Pet nutrition is advancing in incredible ways, as pet owners seek optimal care for their animal companions, and companies respond to the demand. It’s the latest frontier in functional foods. For decades, people with a love of animals and an aptitude for science have thought that their only natural career…

Lees verder
FMCG Ingredients Shaping Our World: Remarkable Algae

FMCG Ingredients Shaping Our World: Remarkable Algae

As the search for versatile, sustainable ingredients accelerates, algae take centre stage. Scientifically speaking, “algae” is an imprecise term. Algae are an incredibly diverse group of photosynthetic aquatic organisms, many of which bear very little resemblance to land plants. Different kinds of algae do not share a common ancestor, and…

Lees verder
Revolution in Cosmetics: The Science of Sunscreen

Revolution in Cosmetics: The Science of Sunscreen

Sunscreen is big business, merging skin care, health care, and cosmetics to affect the daily lives of millions of people of all ages, all around the world. Some of the most advanced research in the world is happening in sun protection.  If you haven't bought sunscreen for a few years,…

Lees verder
Everyday Biotech: Futuristic Technologies You Use Every Day – Part 1: Detergents and Cleaning Supplies

Everyday Biotech: Futuristic Technologies You Use Every Day – Part 1: Detergents and Cleaning Supplies

When we think biotech, we often imagine sci-fi settings with cyborgs in space ports. But these technologies are in our homes, our workplaces, and our daily lives. Here’s a closer look at some of the advanced biotech in your home right now.  In its most basic definition, biotechnology is “hacking”…

Lees verder
Belgian Chocolate: Origins of an Icon

Belgian Chocolate: Origins of an Icon

How did a small northern European country become world-famous for a food native to the New World? We explore the magic behind Belgian Chocolate.  Belgian chocolate is famous around the world, and deeply embedded in the culture and economy of Belgium. But how did this New World bean, native to…

Lees verder
Supply Chain and Logistics Trends

Supply Chain and Logistics Trends

Does coronavirus mean the end of Just In Time? And what might take its place in the global supply chain?  For decades, supply chains have been managed by the just-in-time principle, using lean systems that emphasize efficiency and seek to eliminate overages, waste, and storage throughout the system. JIT maximizes…

Lees verder
The Endless Implications of Colour

The Endless Implications of Colour

Colour has a powerful effect on the human mind, and it doesn't just influence what we see. Colour affects our mood and emotions, our appetites and desires, and even our physical capabilities. Colour is a stimulant, anti-depressant, and aphrodisiac, and has powerful social, psychological, and cultural influence. Here are just…

Lees verder
Rethinking Packaging

Rethinking Packaging

Every year, the average European generates nearly three times their own body weight in product packaging waste. But times are changing.  As governments pass more regulations restricting the use of plastics, and consumers are looking for more environmentally-friendly product offerings, industries are adopting more innovative ways to make packaging that…

Lees verder
Pharmaceuticals: An Industry Shaping the World

Pharmaceuticals: An Industry Shaping the World

The pharmaceutical industry has transformed every aspect of our lives, from medicine and hygiene to the forefront of science and the global economy. Founded on the roots of medicine, chemistry, and manufacturing, and shaped by war and history, pharmaceuticals are leading us into the future. The modern pharmaceutical industry has…

Lees verder
Renowned around the world: German Beer

Renowned around the world: German Beer

In Germany, beer is both a beverage and a food: they call it “liquid bread” or Flüssiges Brot. The beer that we today think of as “German” originated in Bavaria, where beer has been brewed since the Dark Ages, and even today more than 50% of German beer is produced…

Lees verder
Coronavirus Recovery Means Long-Lasting Changes

Coronavirus Recovery Means Long-Lasting Changes

Europe is implementing a green recovery: how will it shape our world?  While it's still too early to know exactly what impacts the coronavirus will have on our economies, our healthcare systems, and our political relationships, there's no doubt that the effects will be with us for decades. While, as…

Lees verder
The Amazing Origins of Dutch Cheese

The Amazing Origins of Dutch Cheese

While cheese may not be one of the first things that people think of when they think of the Netherlands, many of the world’s most popular cheeses, including Gouda and Edam, are Dutch. In fact, despite its small size, the mighty Netherlands is the world’s largest cheese exporter, sending over…

Lees verder
The Scents of History

The Scents of History

Archaeological evidence and ancient texts indicate that people have been making perfumes since the very beginning of civilization. The first known chemist and perfumer was a Mesopotamian woman named Tapputi. In the second millennium BC, she distilled flowers, plants, oils, and other aromatics, in a complex process of repeated filtering,…

Lees verder
Flavours of Spain

Flavours of Spain

Spain has the second-largest proportion of land devoted to agriculture in Europe, second only to France. The incredible diversity of ecosystems in Spain, ranging from the Mediterranean Andalucia to the dry plateaus of central Spain, to the 8,000 kilometres of coastline, make it suitable for producing a huge range of…

Lees verder
Covid-19 – The Industry Response & Your (Own) Responsibility

Covid-19 – The Industry Response & Your (Own) Responsibility

Amid the global health concern about the coronavirus pandemic, and the resulting disruption of supply chains and markets, more and more companies and industries are rapidly shifting focus to make a positive contribution and support their customers and communities. Here are just a few examples from around the world:  Europe:…

Lees verder
Expanding the Talent Search and Your Horizons: Recruiting Across Borders

Expanding the Talent Search and Your Horizons: Recruiting Across Borders

To stay competitive in the ever-changing FMCG industries, you need top talent. And the simple fact is, the best people often don’t show up on your doorstep with a resume in hand. You have to reach out and find them, wherever they are. This often means reaching beyond your borders,…

Lees verder
How to Dominate the Plant-Based Food Trend

How to Dominate the Plant-Based Food Trend

In the United States alone, there has been an incredible 600% increase in veganism since 2015, and a whopping 70% of the global population says they are reducing meat intake or skipping meat altogether. Driven by environmental concerns, animal welfare issues, and economic necessity, people are turning away from meat…

Lees verder
Is RPO Recruitment Right for You?

Is RPO Recruitment Right for You?

Recruitment Process Outsourcing (RPO) is an alternative to traditional recruiting services that have transformed many companies' recruitment processes. Unlike many agencies, grapefrute offers both RPO and traditional contingency recruitment services, so you can choose the right solution for your recruitment needs. Let's take a closer look at RPO recruitment so…

Lees verder
The Frozen Explosion

The Frozen Explosion

Recent years are seeing a sudden growth in frozen food consumption, driven largely by millennials, who spent an average of 9% more on frozen foods in 2017 than other demographics. Millennials now wield a combined 1.3 trillion dollar budget for annual spending, and frozen foods are increasingly appealing to their…

Lees verder