This summer, grapefrute is proud to once again sponsor the “24uurs van Maastricht” beer festival. From June 23-25, the festival features specialty and craft beers from around the world, in the most beautiful and historic settings in Maastricht. Along with food, crafts, tours, and special events, it’s an amazing event […]
Looking Ahead: A New Year Message from Grapefrute
The phrase “new normal” has been used all-too-often over the past two years, and yet it remains a reality with newer and deeper consequences every day. While people and industries suffer from Covid-fatigue and are desperate to return to the plans, goals, and intentions they had in 2019, in the […]
The Power of Introverts in the Workplace
Diverse teams have been proven to improve company products and performance again and again. But workplace diversity isn’t just about culture and gender; workplace diversity can also mean understanding different personality types and leveraging their unique skills. How can companies unlock the power of introverts? The Overlooked Introvert It often […]
What Do Your Job Listings Reveal About Your Company? Part 3: Red Flag Words & Catfishing
When employers write job listings, they often forget to read them from the perspective of a potential candidate. Highly skilled applicants review job listings closely, reading “between the lines” to interpret the language. Here are some red flag terms to look out for. Don’t Catfish Your Candidates As many as […]
What do Your Job Listings Reveal About Your Company? Part Two: Company Culture
Job seekers are skilled at “reading between the lines” and learning about your company culture from the language in your job listings. In our previous post in this series, we looked at hidden discriminatory language in job listings. Today, we look at what job listings reveal about your company culture. […]
What We Learned from The Cola Wars
Contrary to popular belief, the Cola Wars are far from over. Today’s soft drinks market is more competitive than it’s ever been, as demand slows for traditional high-sugar carbonated drinks. More importantly, the Cola Wars are a fantastic lesson in marketing, flavors, and the forces that drive consumers. Origins of […]
Company Culture Must Be More Than Skin Deep
Authenticity in a company mission and vision is critical. Employees, partners, vendors, and candidates can sense when your culture is just a slogan, or if it’s really the lived values of the company. How Do We Know When a Company Lives Their Values? A 2002 study showed that nearly every […]
The Wonders of Citrus Part 2: Fragrances, Pharma, and the Future
As explored in part 1, citrus is one of the world’s most important ingredients in foods and flavors. But these incredible fruits also play a critical role in our fragrances, health and beauty products, and even pharmaceuticals. Let’s look at the other side of lemons. The Power of Citrus Scents […]